Late night homework

The Organic Pharmacy


The Organic Pharmacy would premier in NYC during Earth Week 2011, where they would hold a series of events to kick off their launch. The location and placement of each event would be crucial in placing them with their target market, as it would have to be reachable, visible, and desirable. Five events, open to New York’s women, would introduce them to the line and teach them about chemical free care: discovering what’s inside your products, a homeopathic workshop, makeovers, skin and hair consultations, and living in the organic world. There will also be media only events taking place throughout the week. This places the product in the forefront of the city, where women can come and experience the product with a hands on approach, while seeing what the company as a whole is all about. Social media, direct marketing, as well as Internet and magazine print, will play a crucial role.

Axxx

P.S. Romano- I am sorry I can not upload an image (they are super protected or such). Can you contain your excitement for this until class tomorrow? I'm so sorry thank you so much. See you tomorrow for dinner!